Friday, August 8, 2008

Paid to surf

Pay to surf is a business model that became popular in the late 1990s, prior to the dot-com crash. Essentially, a company places advertising on members' screens and pays them from advertising earnings.

A pay-to-surf company would provide a small program, commonly called a "viewbar", to be installed on a member's computer. Advertisers' banner ads were then displayed while the member was browsing the web. Since the viewbar tracked websites that the user visited, the pay-to-surf company was able to deliver targeted ads for their advertisers. Advertisers paid the pay-to-surf company a small amount (typically US$0.50) for every hour of a member's surfing.

Members were usually limited on the amount of time per month for which they would be paid to surf (typically 20 hours). However, pay-to-surf companies also paid their members for each new user referred to the company (typically US$0.05 - US$0.10 per recruit). Thus, it was profitable for a member to garner as many referrals as possible, encouraging some users to recruit members using spam, though officially forbidden by the user's agreement.

The first and most well-known pay-to-surf company was AllAdvantage [1]. It launched in March 1999 and grew to 13 million members in little over a year with the multi-level marketing system of recruiting new members. The scheme capitalized on the notion that anyone could make money on the internet without much effort.

AllAdvantage’s success attracted many imitators. At its peak, there were several dozen pay-to-surf companies. AllAdvantage had US$175 million in venture capital; its imitators did not and thus their members were never more than a small fraction of AllAdvantage's.

One of the few companies still in business is CashFiesta. There are people who claim that this site no longer properly pays its members[2]. Most pay-to-surf companies disappeared just as quickly as they appeared after the dot-com crash. This is not surprising since 100% of the revenue came from internet advertising, which was the area hardest hit. After 18 months, even AllAdvantage ceased operations. At that point, AllAdvantage had paid out over US$160 million to its members. Many members of smaller pay-to-surf companies were never paid when the companies shut down, which led to sites such as GPTBoycott being started specifically in order to help these members.

As with many Internet business models, pay-to-surf companies attracted people trying to defraud the company out of money. First, as noted above, the companies had to deal with spammers, often having to terminate member accounts. They were also required to get parental permission from members under the age of 18, many of whom flocked to these programs as an easy source of income. Finally, utilities started appearing which allowed users to simulate surfing activity. Some users even created mechanical mouse-moving devices which ran around their desks. These programs and devices allowed users to get paid simply for leaving their machines on. This began an arms race between the pay-to-surf companies who built fraud-prevention software and fraud program developers, with each releasing increasingly sophisticated versions of their software.
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How to Earn Money with Google Adsense

Google’s AdSense is a fascinating revenue-sharing opportunity for small, medium and large web sites. Some webmasters are designing brand new sites specifically for serving AdSense text ads. (It’s against the AdSense rules to design a site purely for AdSense, so you’ll want to include a few Affiliate links or sell your own product, too.)

Steps

  1. Determine a goal for what you want to earn using AdSense. Of course, you want to earn a lot, but make sure it's realistic.
  2. Consider that to earn $1 a day per page, you need, per page…
    • 400 visitors, 5% click-through rate (CTR) and average 5c payout.
    • Or 200 visitors, 10% CTR and an average 5c payout.
    • Or 100 visitors, 10% CTR, and an average 10c payout.
    • Or 100 visitors, 5% CTR, and an average 20c payout
  3. Consider whether these goals will be possible given your site. If it's too tough, create two sites, each attracting half the number.
    • Start building keyword-rich pages containing well researched, profitable keywords, and get lots of high quality links to your site. For example, if your site is about topics such as debt consolidation, web hosting or asbestos-related cancer, you’ll earn much more per click than if it’s about free things. On the other hand, if you concentrate only on top-paying keywords, you’ll face an awful lot of tough competition. What you want are keywords that are high in demand and low in supply, So do some careful keyword research before you build your pages.


Tips

  • Quality is the most important for any web site, if your site does not contain the content of expected quality the visitor might not come back, So be there with high quality.
  • A great resource for earning money is using sites like http://www.flixya.com. You can sign up for Google Adsense and Flixya, without the costs or time needed to build traffic or your own site.


Warnings

  • Do not start a site just for displaying ads from adsense. People will find that this site is full of ads


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How to Get Your Blog to Appear at the Top of Searches

How do you get your blog to appear at the top of search results on Google, Yahoo, Ask.com etc? It appears to be a simple question; the answer, however, isn't as easy as you'd like (if it was, everyone would be at the top of search results, and we know that's impossible). This is a list of 5 free tips for getting your blog to appear at the top of search results.

Steps

  1. Update your blog – daily. So to begin - you must be serious about your blog. Update it at least 3-4 times a week, preferably once a day.
  2. Write clean, precise, and accurately. This includes grammar, spelling, and punctuation. The next step is very important: write clean, precise, and accurate blogs. How do you do that? You learned this in junior high - use correct grammar, spelling, punctuation etc, but go beyond that - create your own voice, one that commands respect and one people will turn to for whatever it is that you provide.
  3. Provide a consistent ‘product’ for your audience that they want to come back to. That leads me to the next step: provide something for your audience. It can be entertainment, advice, riddles, jokes, laughs, just about anything - but be consistent. If you're predominantly positive, then one day you spew negativity and rant about something, be aware that you might be turning off regular readers of your blog.
  4. Promotion! How do you promote your blog? Link your blog to as many sites and blogs as you can. Search engines, like Google, track this networking through an always changing, mathematical algorithm. So it's simple, post comments on other sites and blogs and sign off with your blogs 'address'. Contact site administrators and ask to post a link to your blog on their site (this will happen more frequently if your blog is relevant, and useful!). Part of promotion is registering your site with search engines. It may take some time once you register for the search engine ‘people’ to review your site or blog, but once they have, you will start appearing on search results. They look for keywords, relevance, etc. The two biggest search engines are Google and Yahoo.
  5. Keywords: use popular keywords that are relevant and can be used in the context of your article. Use them often in your article, and in the title of your blog! This is somewhat complicated because people use keywords to search for what they need differently. Some keywords are searched for more often than others. Only use keywords in the context of your article, and make sure they are relevant, or else you can be ‘black-listed’ by search engines for spamming. With that in mind, use the keywords frequently in your article. Let’s say my keyword is "How‿", use it about 10 times throughout the article you write, but again, use it only in context and not just to use it. How do keywords help? Search engines scan your article for these keywords. The more often you have used them, and the more relevant they are, the more they appear on searches. Remember, you appear at the top of search results because advertisers are willing to pay the search engine for advertising on your site. If it’s not relevant, or it’s a worthless laundry list of keywords, you’ll be spotted right away. And finally, use these keywords in the title of your blog entry!
  6. Use photos! If someone is searching for a photo, and your blog has keywords from their search, your photo will come up in the search. If they are interested in the photo, they may click on it to enlarge it or get more information. If they do this, and if they are searching using Google or Yahoo, then they will get taken directly to your blog. Free promotion!

Warnings

  • Remember this isn’t easy work – you must be serious about it, and your blog. Promoting will take the most time and effort, but that’s what helps the most. Theirs is only one wrong way to promoting and marketing – Not promoting or marketing. There is no right way, just do it the best you know how, and you’ll see a difference.
  • Also, try not to post your URL on other people's blogs too much. Not only is it annoying, it also seems kind of desperate.

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